Branding & Art Direction
I had the chance to entirely update the branding and aesthetic one of the longest running travel programs at Mount Vernon Nazarene University in Ohio.
The challenge was to integrate the University’s existing brand while maintaining the brand’s emphasis on the United Kingdom. The logo system itself is comprised of a word and icon mark that are designed to be flexibly applied across print and digital media.
PRINT & PHYSICAL
In addition to the brand design, I established a standardized image treatment for print and developed a selection of physical goods for advertising events and a refresh of items utilized during the course itself.